Warby Parker's website for April Fool's Day 2012, featuring their "all-new canine collection".
An ambitious one-week project to recreate the Warby Parker website in plain HTML & CSS and replicate their existing design styles.
Within 24 hours, the site received approx. 75,000 unique site visits, 6,000+ Facebook likes, driving over 12,000 visits to their actual website, 26,000+ notes on Warby Parker's tumblr, 1,100+ tweets, and was mentioned in Jezebel, Racked, The Washington Post, MSNBC Technology, I Can Has Cheezburger, Village Voice, TechCrunch and The Next Web.
Bill was fantastic to work with—he helped us turn around a project with a ton of moving pieces in an incredibly short period of time. Definitely made sure we had a great final product.Tim Riley, Director of Online Experience, WarbyParker.com